Historic building becomes pop-up art space
for March Loveland Art Studio Tour fundraiser
Loveland, Colorado – Like peanut butter and jelly, art and history just go together. And now there is a new opportunity for regional artists, history lovers and the community to bring them together again – not peanut butter and jelly, but art and community history – when the Loveland Art Studio Tour’s Open Hang at the Pulliam Building opens March 20 and 21, 2015. A VIP opening and reception will be held Friday evening from 6 p.m. to 8 p.m. The Open Hang Show is free and open to the public from 10:00 a.m. to 4:00 p.m. Saturday.
Organized by the Loveland Art Studio Tour, the Open Hang is a way for area artists to share their work with the community and for art lovers to find pieces from local favorites or to discover new artists. “The Open Hang is a new opportunity for Loveland artists,” said Sheron Buchele Rowland, LAST Executive Director. “We are excited about being able to showcase local artists in this format as well as show off this incredible historic building.”
For a small fee, any interested artist can bring up to three pieces of artwork to display during the event. Any two-dimensional or three-dimensional media can be displayed during the event. Each artist is responsible for bringing their own “Command-style” hangers, pedestals or lights to display their pieces, as well as an artist’s statement for display.
Open Hang events are occurring throughout the world and began in 1978 when Walter Hopps created the Museum of Temporary Art in Washington, D.C. Hopps’ vision was that for 36 hours anyone could show anything in the gallery. These types of events occur on a regular basis everywhere from Berlin to Hong Kong and now in Loveland.
The event is a fundraiser for the Loveland Art Studio Tour, an annual event each October where local artists open their studios to the public. In addition to the art show, representatives of Restore Pulliam will be on hand Saturday to discuss the historic building’s future as well as its past.
Here are the important details for interested participants: Artist entry fees are $20 per item submitted, or three pieces for $50. Student artists qualify for reduced entry fees, $15 per item, or three pieces for $35. There is a limit of three works per artist participating in the show. There will be a 65/35 percent commission split for participating artists, which can be reduced for a limited number who sign up to assist during the event. Unsold artwork must be picked up between 4 p.m. and 6 p.m. on Saturday.
For more information about participating in the Open Hang, attending the show, or the opening night reception, visit lovelandartstudiotour.com.
About the Loveland Art Studio Tour
Major sponsors include the Thompson Valley Art League, City of Loveland, Steven Held Design, Full Circle Marketing, Shannon Marketing Communications. Learn more at http://www.lovelandartstudiotour.com/, or www.facebook.com/lovelandartstudiotour.